PUMA
UNLOCK NEW LEVELS

CONCEPT ART
コンセプトアート
SET DESIGN
背景デザイン
2018
PUMA_MAIN_LOGO

PROJECT SPECS

プロジェクト概要
Client
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LOGO_PUMA
Project
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Puma
Unlock New Levels

Studio
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Director
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Hans Christoph Schultheiss

Category
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Set Design

Tools
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Blender 3D
Adobe Photoshop

Product
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Puma Future
Puma One

Year
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2018

ACHIEVEMENT
UNLOCKED

For this special Puma campaign the team at Sehsucht and myself took football into the world of gaming.

Each environment we designed had to reflect and enhance the player's skills perfectly. It should be a playground and stage for them to perform.

The selection of world-class athletes contained stars like Luis Suárez, Romelu Lukaku, Marco Reus, Sergio Agüero and Antoine Griezmann. My task was to design the arenas for the last two players.

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PRJ-PUMA
IMG-A-02-03-04

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Concept Illustration - Agüero
Pathway + Obstacles + Pickups

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Player 1 - Sergio Agüero

Aguero_Icons

has exceptional technique, speed and shooting skills, which make him the dribble master. We had no choice but to give him a challenging environment with obstacles, pickup-items and checkpoints. The mysterious cavelike ruin should remind you of adventure-games like Tomb Raider combined with fast-passed jump’n’run sidescrollers.

Player 2 - Antoine Griezmann

Griezmann_Icons

embodies the conviction and determination to become the best there is. We wanted to elevate him as the gifted hero - the chosen one touched by the heavens above. Why not exaggerate to the max? In the early concepts sketches we staged his performance in a dome-like arena with god rays illuminating him from above. Golden achievements circling him, only waiting to finally get collected.

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PRJ-PUMA
IMG-B-02-03-04

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Concept Illustration - Griezmann
Dome Arena + Archievements

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PROCESS

進歩

01 - SKETCH

In order to make fast design decisions, we tested various directions in 2D first. Our goal was to figure out the general atmosphere and shape language according to references and the briefing provided by our director Hans. 

PUMA_A_SKETCH_01
PUMA_A_SKETCH_02
PUMA_A_SKETCH_03
PUMA_A_SKETCH_04

02 - 3D MOCKUP

I continued to refine this mood by exploring different arena types. I was mocking up scenes in Blender to compare proportions, shapes and compositions. The following images are the result of those explorations.

PUMA_EXPLORE_01-1
PUMA_EXPLORE_04-1
PUMA_EXPLORE_03-1
PUMA_EXPLORE_02-1

03 - PAINTING

After Hans and I agreed on certain directions, I went further and started fleshing out more refined frames to create our dark and energetic world. Here I compare the 3D mockup-scene with the final concept painting of the Agüero chapter.

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Copyright

Ramón Springer
© 2021