AUDI
RS E-TRON GT

CONCEPT ART
コンセプトアート
SET DESIGN
セットデザイン
2020
AUDI_ETRON_HEADER_03_RS

PROJECT SPECS

プロジェクト仕様
Client
-
LOGO_AUDI
Project
-

Audi
RS e-tron GT

Studio
-
Director
-

Oliver Würffell

Category
-

Set Design

Tools
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Blender 3D
Adobe Photoshop

Product
-

Audi
RS e-tron GT 2021

Year
-

2020

IDEAS START THE FUTURE

... is the latest claim for Audi's most powerful electrical vehicle yet. It was my responsibility to translate this impassionate phrase into a massive and airy architecture to create an impressive and suitable stage.

With my concept illustrations, I was aiming for a bright, open, wide and airy but also massive, strong and impressive environment. My set design should feel inspirational and artful. 

On a technical note, this time I was designing the abstract environment fully in 3D. Which turned out to save the production team a lot of time, as I was providing them with high-res geometry and textures creating a seamless workflow between the concept and production phase.

STYLE FRAMES

スタイルフレーム
AUDI_ETRON_MAIN_RS_HD
AUDI_ETRON_DETAIL_01_RS_HD
AUDI_ETRON_DETAIL_02_RS_HD
AUDI_ETRON_DETAIL_03_RS_HD

PROCESS

プロセス
AUDI_ETRON_SKETCHES_RS

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PRJ-AUDI-RS-E-TRON-GT
IMG-PROCESS RENDERS

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Preliminary Concept Illustrations
massive / abstract / dominant Environment

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AUDI_ETRON_GLASS_SCULPTURES_RS_HD

SPOT

コマーシャルスポット

-

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FINAL SPOT
PRODUCED BY PARASOL ISLAND

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AUDI RS E-TRON GT
DIRECTOR - OLIVER WÜRFFEL

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Contact

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Copyright

Ramón Springer
© 2021