Carbon fiber, with its characteristics such as high stiffness, high tensile strength and low weight can’t be left out anymore in advanced automotive engineering.
We show how the material evolves from the atom stage to the final product in striking and energetic pictures which metaphorically arouse the carbon to life.
While working on this project my role as a concept artist shifted into art direction working together with all departments making sure the initial energy and boost from the style frames would make it to the final spot. Thanks to a great team and amazing collaborations the spot gained absolute client satisfaction.
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