BMW
M3M4

CONCEPT ART

コンセプトアート

ART DIRECTION

アートディレクター

2014

年

PROJECT SPECS

プロジェクト概要

Client
-

Project
-

BMW
M3M4

Studio
-

Sehsucht

Director
-

Pablo Bach

Category
-

Concept Art

Art Direction

Tools
-

Adobe Photoshop

Product
-

BMW M3
BMW M4

Year
-

2014

THE CREATION OF CARBON FIBRE

Carbon fiber, with its characteristics such as high stiffness, high tensile strength and low weight can’t be left out anymore in advanced automotive engineering.

We show how the material evolves from the atom stage to the final product in striking and energetic pictures which metaphorically arouse the carbon to life.

While working on this project my role as a concept artist shifted into art direction working together with all departments making sure the initial energy and boost from the style frames would make it to the final spot. Thanks to a great team and amazing collaborations the spot gained absolute client satisfaction.