BMW
M3M4

CONCEPT ART
コンセプトアート
ART DIRECTION
アートディレクション
2014
BMW_CARBON_HEADER_01

PROJECT SPECS

プロジェクト仕様
Client
-
LOGO_BMW
Project
-

BMW
M3M4

Studio
-
Director
-

Pablo Bach

Category
-

Art Direction

Tools
-

Adobe Photoshop

Product
-

BMW M3
BMW M4

Year
-

2014

THE CREATION OF CARBON FIBRE

Carbon fiber, with its characteristics such as high stiffness, high tensile strength and low weight can’t be left out anymore in advanced automotive engineering.

We show how the material evolves from the atom stage to the final product in striking and energetic pictures which metaphorically arouse the carbon to life.

While working on this project my role as a concept artist shifted into art direction working together with all departments making sure the initial energy and boost from the style frames would make it to the final spot. Thanks to a great team and amazing collaborations the spot gained absolute client satisfaction.

STYLE FRAMES

スタイルフレーム
BMW_HD_05
BMW_HD_04
BMW_HD_03
BMW_HD_02
BMW_HD_01
BMW_HD_07
BMW_HD_06
BMW_HD_08
BMW_HD_09
BMW_HD_10

SPOT

コマーシャルスポット

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FINAL SPOT
PRODUCED BY LIGA01/SEHSUCHT

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BMW M3M4
DIRECTOR - PABLO BACH

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Contact

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Copyright

Ramón Springer
© 2021